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Small Business Branding
Small Business Branding and Marketing Advice and Commentary
The Web Killed The Trogan Horse Brand http://feedproxy.google.com/~r/smallbusinessbranding/~3/Jn3Nq_VXqRQ/ Jan 19th 2013, 20:46
Before the web was a dominant influencer to a brand, a company could essentially hide behind their brand. How their advertising portrayed them was all the contact the public had with the companies they bought from. With this in mind a company could say one thing on the surface and do an entirely different thing [...]
Source: http://markssin.net/2013/01/19/the-web-killed-the-trogan-horse-brand/
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