12 Aug 2012
Both small and large businesses have been using brand management for years. Yet, many of these companies are failing to implement a successful online reputation management process. Often, these companies use myths to rationalize their non-active stance.
Below are the four most common myths about online reputation management.
? Online Reputation Management is for Companies with Something to Hide?
This could not be any further from the truth. With the popularity of blogging, social media, and news being broadcast 24/7, online reputation management protects you from negative publicity, but more importantly, it promotes positive publicity. The first thing people do is Google the first thing they see or hear, so you should do everything in your power to promote your company?s positive news.
?Online Reputation Management is Expensive?
Most online reputation management firms want you to believe online reputation management is cryptic and secretive in order to charge higher consulting fees. In reality, it requires a concentrated effort by your company to actively monitor and create buzz ?- both of which can be done on a fairly low budget.
?Online Reputation Management Is Only For Online Companies?
As ridiculous as this sounds, I have come across several mid-sized companies that believe online reputation management is pointless since they do not deal with clients or selling products online.
With such website as Yelp, Merchant Circle, and social media such as Facebook and Twitter ? a bad rumor mill can spread through the Internet like a wildfire. This means all companies should invest in online reputation management.
?Online Reputation Management Is Unethical?
Since Business Week has stated online reputation management is an emerging industry, debates about whether or not it is ethical have been raised all over the Internet.
The short answer is: yes, it is ethical, but it can be abused ? and not just by companies.
Online reputation management is something every company should invest in. It takes decades to successfully build a company?s reputation and only a few rumors or bad reviews online to ruin it.
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