Before I write about the advantages of podcasting, perhaps you will like to read a brief introduction on podcasting and a list of tools to create podcasts.
Podcasting does have a lot of potential. Here are some advantages that highlight this potentiality.
1) Establish Authority
We know that one of the major components of online success is ?authority?. If a person or a brand is successful to establish themselves as an authority over any niche, people are bound to listen or ?follow? them more than others.
Podcasting helps you to establish authority in the same manner. Though this mode, you can highlight your experience and expertise, give useful information to listeners and help them. You can also record conferences and seminars to share with subscribed members.
2) Get New Audience
Every one of us consumes digital media differently. While some find images comfortable, some like to read the written words. Similarly, there is a market for people who are more comfortable listening to recordings or podcast 24?7. Thus, you can use audio podcast to this advantage. Include a link on your website or blog, and allow people to subscribe. Audio podcasts are more popular than video podcasts because listeners can listen to you anytime and anywhere.
3) Advertising
A potential but seldom circulated method of making money online is to create podcasts and sell advertising space on it. Of course, for this to happen, the podcasting channel has to be very popular to make advertisers remotely interested in paying money to get space on your podcast. But if you are able to do this, the podcast/s can make you loads of advertising money!
4) Professional Experience
You don?t need to be a tech geek to make podcasts. Professional equipments are not required. See the link to the list of tools to create podcasts given in the beginning. It is easy to create, distribute and download podcasts by anyone. Simply embed the podcast link on the website or blog for visitors to click, view and subscribe.
5) No cost
Most of the podcast creation tools are available for free. Due to this, podcasting has turned into a beneficial medium for businesses and individuals to seek a large and varied but targeted traffic without putting a hole in business budget. You will only need an Internet connection, basic audio recording equipment and means of delivering podcast to listeners.
Endnote
Podcasting is a beneficial medium to further online business prospects. If cleverly strategized, it is possible to earn money from podcasting too.
Source: http://www.bloggingtips.com/2012/07/18/advantages-of-podcasting/
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